+ ÀÛ ¼º ÀÏ : 2003.11.13 + ÀÛ ¼º ÀÚ : °ü¸®ÀÚ
+ Á¦     ¸ñ : Marketing means.....(¿Å±ä ±Û
+ ÆÄÀÏ÷ºÎ :

You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.

You go up to her and say, "I am very rich. Marry me!"
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!"
¶ó°í ¸»ÇÑ´Ù.

That's Direct Marketing.
±×°ÍÀÌ Á÷Á¢ÀûÀÎ ¸¶ÄÉÆÃÀÌ´Ù.

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You're at a party with a bunch of friends and see a gorgeous girl.
´ç½ÅÀÌ Çѹ«¸®ÀÇ Ä£±¸µé°ú ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.

One of your friends goes up to her and pointing at you says,
´ç½ÅÀÇ Ä£±¸ ñé Çϳª°¡ ±×³à¿¡°Ô ´Ù°¡°¡¼­ ´ç½ÅÀ» °¡¸®Å°¸ç,

"He's very rich. Marry him."
"±×´Â µ·ÀÌ ¸¹´Ù. ±×¿Í °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.

That's Advertising.
±×°ÍÀÌ ±¤°í´Ù.

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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.

You go up to her and get her telephone number.
´ç½ÅÀº ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ ÀüÈ­¹øÈ£¸¦ ¾ò´Â´Ù.

The next day you call and say, "Hi, I'm very rich. Marry me."
´ÙÀ½³¯ ÀüÈ­ÇØ¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà." ¶ó°í ¸»ÇÑ´Ù.

That's Telemarketing.
±×°ÍÀÌ ÅÚ·¹¸¶ÄÉÆÃÀÌ´Ù.

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You're at a party and see a gorgeous girl.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.

You get up and straighten your tie, you walk up to her
and pour her a drink.
´ç½ÅÀº ÀÚ¸®¿¡¼­ ÀϾ ¿Ê¸Å¹«»õ¸¦ Ãß½º¸®°í, ±×³à¿¡°Ô ´Ù°¡°¡
À½·á¸¦ µû¶óÁØ´Ù.

You open the door for her, pick up her bag after she drops it,
offer her a ride,
´ç½ÅÀº ±×³à¸¦ À§ÇØ ¹®À» ¿­¾îÁÖ°í, ±×³à°¡ ³õ¾ÆµÐ °¡¹æÀ» Áý¾îµé¸ç
±×³à¸¦ ¹Ù·¡´Ù ÁØ´Ù.

and then say,
±×¸®°ï,

"By the way, I'm very rich. Will you marry me?"
"±×·±µ¥ ¸»¾ß, ³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁÙ·¡?" ¶ó°í ¸»ÇÑ´Ù.

That's Public Relations.
±×°ÍÀÌ PRÀÌ´Ù.

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You're at a party and see a gorgeous girl.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.

She walks up to you and says, "You are very rich."
±×³à°¡ ´ç½Å¿¡°Ô ´Ù°¡¿Í "´ç½ÅÀº ±²ÀåÇÑ ºÎÀÚ.."¶ó°í ¸»ÇÑ´Ù.

That's Brand Recognition.
±×°ÍÀº ºê·»µåÀÇ ÀÎÁöÀÌ´Ù.

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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.

You go up to her and say, "I'm rich. Marry me"
´ç½ÅÀº ±×³à¿¡°Ô ´Ù°¡°¡ "³ª´Â ºÎÀÚ¾ß. ³ª¶û °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.

She gives you a nice hard slap on your face.
±×³à°¡ ´ç½ÅÀÇ ¾ó±¼¿¡ º¸±âÁÁ°Ô µû±Í¸¦ ¶§¸°´Ù.

That's Customer Feedback!!!!
±×°ÍÀÌ °í°´ÀÇ Çǵå¹éÀÌ´Ù.

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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.

You go up to her and say, "I am very rich. Marry me!"
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!"
¶ó°í ¸»ÇÑ´Ù.

But you only have a lottery.
±×·¯³ª °¡Áö°í ÀÖ´Â °Ç ·Î¶Ç ÇÑÀå.

That's stock option.
±×°Ô ½ºÅ¹¿É¼ÇÀÌ´Ù.

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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.

You go up to her and say, "I am very rich. Marry me!"
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!"
¶ó°í ¸»ÇÑ´Ù.

But you only have a credit card and debt.
ÇÏÁö¸¸ °¡Áö°í ÀÖ´Â °Ç ½Å¿ëÄ«µå¿Í ºú »Ó.

That's accounting fraud (window dressing).
±×°ÍÀÌ ¹Ù·Î ºÐ½Äȸ°è.


´ÙÀ½±Û : »êÇà
ÀÌÀü±Û : ´Ã ÁÁÀº ÀÌ¿ô.